![]() Need to add event tracking? Get in line behind the urgent site issues and routine maintenance. Before Google Tag Manager, to add any single piece of Javascript to your website you have to beg your development team to add it in for you. While it may take some time to learn how to use GTM efficiently, it's worth it. Variables: Used to receive or store information to be used by tags and triggers. Triggers: Defines when and where tags are executed. Tag: A snippet of code (usually JavaScript) added to a page. Google Tag Manager consists of these 3 main parts: ![]() If you have been using GA to logs and analyze your website traffic and e-commerce performance, you still have to use GA when you start using GTM. Please note that Google Tag Manager is not the same as Google Analytics aka GA, they are 2 completely different tools and complement each other (instead of replacing each other). To put it simply, Google Tag Manager allows marketers (and other people who do not have direct access to the code base of the website) to inject and run additional Javascript. Google Tag Manager aka GTM (and other Tag Managers) is built to settle this love-hate relationship once and for all. The website developers, however, are always busy (or act like they are busy) and always have a tendency to say No to the ever-growing list of requirements from the marketers. ![]() The website marketers need the developers to implement tracking features, Call To Action messages.etc to monitor the website's sales performance and improve leads and sales. Google Tag Manager is Great to have when it worksįor a long time, website marketers and developers have had a love-hate relationship. ![]()
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